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Innovation myprojects

Exploring the Role of Simulators and AI in Process Understanding

Business and process simulations offer a powerful avenue for dissecting and enhancing both novel and established workflows. In this article, I aim to delve into three pivotal subjects:

  1. 3 Reasons why a Simulator make sense
  2. Harnessing AI for Simulator Development
  3. Training AI through Simulator Integration

Let’s start with the first subject: Why? (part 1)

Reason 1: Fostering Interdepartmental Understanding

In our business, coherence among departments — spanning sales, product, marketing, booking technology, and finance — is paramount. To achieve this, understanding each other’s challenges and perspectives is imperative. Consider the familiar scenario of an IT ticket seemingly taking forever to resolve. Such complexities often elude casual observation, underscoring the necessity for comprehensive understanding across teams.
Simulators are a great way to tackle this issue and create a broader understanding of the process. Colleagues, stakeholders, and even customers can immerse themselves firsthand in the process, gaining valuable insights into its intricacies and challenges.

Example: Navigating the Seat Reservation Challenge

Each spring, my operational team confronts a formidable task: securing seats on our panoramic trains amidst soaring demand.
With most scenic routes already partially booked, the quest for available seats becomes mentally taxing and financially impactful.
If seat reservation is not your daily business, the complexity is hard to understand. However, colleagues in other departments need help grasping the complexity of this issue, and they may need to pay more attention to it when making critical decisions in their department.
Recognizing the need to impart firsthand experience of our seat reservation predicament, I developed a „seat reservation simulator/game“. The physical version of it offers a quick grasp of the process within minutes, making it accessible to all (more about the game below).

Reason 2: Gaining insights while creating the simulator

Beyond merely simulating the experience, the development of a simulator serves as a catalyst for deeper insight into a process’s intricacies.

Two examples:
As I embarked on crafting the seat reservation simulator, I uncovered the significance of seat number structuring and identified enhancement strategies, such as introducing a „W“ designation for window seats. Moreover, it became apparent that team members enjoyed engaging with the simulator collaboratively. This led me to ponder: why not replicate this teamwork dynamic in real-world scenarios by encouraging pairs to tackle tasks together?

Reason 3: Developing a simulator is akin to prototyping

Beyond these insights, the effective deployment of simulators hinges on team involvement during development. This collaborative approach not only offers firsthand experience in prototyping but also underscores the importance of rigorous testing. Indeed, drafting a simulator without iterative feedback, optimizations, and testing is a near-impossible task.

Seat reservation simulator

How the simulator works

Here’s how the seat reservation simulator operates:
Imagine it as a board game, with the board representing a train’s seat map. Specific seats are already occupied or reserved (since we don’t own the coaches and others may have booked earlier).
Players are tasked with selecting eight cards, each depicting a group of passengers vying for seats. Wooden pawns, corresponding to the individuals on the cards, represent them, with each group distinguished by a unique color. The challenge lies in strategically placing these pawns on the board, considering preferences like sitting by the window or facing the direction of travel.
Engaging in this game requires strategic thinking and careful resource allocation. At the end of the game, players tally their points based on successfully allocated seats. I’ve incorporated additional layers and rules to enhance realism, making the experience both challenging and rewarding.

Part 2: Harnessing AI for Simulator Development aka how AI was helping me create the simulator

When I mention „I created“ the simulator, it’s worth noting that AI played a significant role in its development. Initially, I leaned on AI to provide feedback on fundamental game rules. Ensuring clarity in my explanations of the model was a motivating yet challenging aspect of this process.

Utilizing AI to craft the 18 group cards proved to be straightforward. Each drawing, as well as the names of the groups and their originating cities, was generated entirely by AI. Remarkably, this task took less than three hours for all 18 cards—a testament to the efficiency of AI-driven creation. Just envision the time and effort it would have taken to accomplish this manually without the aid of AI.

Part 3: Train the model to play the simulator.

I’m pretty pleased with the outcomes of step 1, „creating a simulator,“ and step 2, „utilizing AI to construct the simulator.“ However, I’m particularly enthusiastic about diving into step 3: training the AI to engage with the simulator actively.
This next phase represents an exciting frontier, and I’ve only begun exploring its possibilities. Rest assured, I’ll provide updates on my progress shortly. Stay tuned for more insights!

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Innovation Meine Geschichte

Between the Past and the Future

„I think that you will all agree that we are living in most interesting times (…)“.

Indeed, we are but we are not the first to do so, as the statement above is from 1898. One great place to experience other extraordinary times is the National Railway Museum in York.

A visit there is a valuable lesson in innovation and change within society.

The invention of the steam engine increased travel speeds by 12. This meant that the world became 12 x smaller. But even more importantly, we had machines taking us forwards for the first time. Just imagine the impact this had on our grandparent’s lives.

Looking at those very early trains at the museum, it is fascinating to see that the first coaches look like the horse-drawn carriage. This renewal is a pattern we see almost every day: the old world copied and pasted into the new.

A current example of this is business exhibitions. They have now become “digital” thanks to the pandemic, taking place on Zoom or Teams etc rather than in person. This seems somewhat temporary however, we have not (yet) adapted the idea of digital exhibitions to be the way of the future, as we are still far from recognising the full potential of the digital environment.

The museum highlights the wonderful piece of history that was the steam engine, showing how streamlined steam trains became; the stunning Mallard locomotive achieved the world speed record for steam at 126 miles per hour in 1938. But the rise of the diesel engine saw the beginning of the end for steam, despite diesel locomotives being slower than their steam counterparts when they first came into service.

The change between the two technologies was tremendous and the steam industry did not immediately stop producing “old fashioned” locomotives. The very last steam engine, the Evening Star, was finished in 1960 and spent only 5 years in service. It would be wrong to blame the engineers of the time for continuing to build steam engines, knowing that diesel was the future, however.

How would we handle such a huge change to our daily life?

Steam was the heartbeat of this generation; it was everything… and to think today we know steam only from ironing. This was a disruption to normal service – and a very interesting time indeed!

BTW: Many of the first diesel engines were produced in Switzerland – an industry now long gone and replaced by the service sector.

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Innovation

Where can I go hiking? Do you know of a good restaurant nearby?

Even in today’s digital world, guests have valuable physical, human interactions to get guidance and recommendation.

A hotel’s front desk plays an especially important role as one of the many “face to face exchange touchpoints” in a travel experience. There guest not only ask about opening hours of the hotel facilities but also about directions, restaurants and—in our region—hiking trail recommendations.
With the rise of AI and interfaces like voice recognition, front desks will see a change within the next few decades. But no matter if guests interact with humans or AI devices, they are looking for the best guidance they can get.

“Holiday are the most valuable time and guests like to invest this time in the best possible way. This makes guidance and recommendation invaluable.”

For the majority of brands, it makes a lot of sense to satisfy this need for guidance in order to build trust and to strengthen the brand’s overall value. And we can all imagine what is happening if the guidance is not good.
But providing guidance is not free, it is hard to scale (AI will help here), and the quality has to be very high.

How can we empower the front desk staff to deliver the needed quality?

Our VR experiment—on the occasion of the „HTW digital tour“—is all about this question and how we are able to educate employees at such critical touchpoints like the front desk.

For our experiment, we have selected front desk staff members at the Hotel Belvédère in Scoul, a small destination in the Swiss alps.
In this region, employees are mostly under a seasonal contract and many hotels start with new front desk team every half a year. Many of these employees come from other regions and have minimal knowledge of the area prior to their arrival.
As the salaries are low and the working days long, it is inappropriate to expect the workers to have knowledge and experience about the destination.

So how can we provide front desk staff member an effective education?

This is where VR comes in. One of the most promising VR use cases is education. It is not only because VR is able to provide a real-world environment, but VR is also a very intense experience. Even a very short session can have a huge educational impact.

Our experiment

Our focus involved two “highlights” (must-go places) within the destination where the hotel is located.

Highlight number one is the restaurant „Crusch Alba,“ one of the best places to go to enjoy local food and a must-go for every tourist.
We went to the restaurant with a 360-degree camera and asked the owner Rosi to explain (not advertise) her place. After the interview, we walked through the location and recorded the three different dining rooms.

Highlight number two is the Ice Skating trail through the forest. It is an amazing experience but ice skating skills are required.
We recorded an interview with the owner’s wife and went on the trail ourselves.

Both those 360-degree videos were produced on a purposely very low-budget and within two hours (plus three hours postproduction) to show how simple such a video production can be.

In the second phase of our experiment, we asked the front desk staff members the following questions (here are the questions).
The subjects were aware of the experiment, but we didn’t tell them if their answers were wrong or right.
Then we asked them to watch the two 360 degree videos using the Oculus Go VR device. The total length of both videos is 9 min.

After the VR session, we asked the same questions again.

Results

As you can see below, we were able to prove an education effect (before/after)

Ice skating trail

  • Length: unknown / 3km ↑
  • Entree fee: 7.5 / 10.- and 6.50 ↑
  • Directions: unknown / unknown →
  • Rent: Shoes, helmet / +seal ↑

Restaurant

  • number of rooms: 0 / 3 ↑
  • ambience: local →
  • cuisine: local →

But it is not just a good result, the feedback from the front desk staff members was very positive too. After the 9 min VR session, they felt way better informed.

Summary

For sure, VR will not replace the “real experience” but for most front desk staff members, it is not an option to visit these places because of price, time, knowledge, etc.
VR can help by providing the closest possible environment to the real experience.

Our experiment showed very promising results, and I strongly believe VR can help us to enhance the guiding quality at the front desk.

But it is not limited to this touchpoint. VR also allows us to educate staff member even before they arrive. No matter if they were hired as front desk staff, bike guides or ski teachers.

We are looking forward to continuing with our experiment and sharing the results.

Kategorien
Innovation

Fake it till you make it

Zur Zeit schlage ich mich intensiv mit der Frage rum, ob ich eines meiner fundamentalsten Konzepte über den Haufen werfen oder zumindest ansägen soll: Definition der Targent Audiance.
Die Frage spitzte sich – getrieben von der Canvas Marketing Idee – zu.

Meine aktuelle Ausgangslage ist, dass die Produkte, die ich vermarkten will annähernd so dynamisch sind wie die Zielgruppe sind. Ich habe nicht ein mehr oder weniger statisches Produkt wie eine Software, ein Getränk etc. im Regal sondern ein „unmittelbar vor dem Konsum produzierter Produkt“ d.h. Flexibilität auf Angebot- und Nachfrage-Seite. Einzig die Branche ist fix: Bergtourismus.
In diesem offenen Rahmen lassen sich innert Sekunden fast unendlich Nischen-Produkte entwicklen. Skiferien für Veganer zählt dabei schon fast zum Mainstream. Dank einer riesigen Anzahl an sog. Leistungsträger wie Hotels, Restaurants, Reiseunternehmen etc., lässt sich sehr viel und v.a. „unmittelbar“ umsetzen.
Und das ist nichts neues in der Branche: Massgeschneiderte Ferien gibt es seit es Ferien gibt.

Aber Moment, was bleibt ist:

Zielgruppe first, Product second.

Für mich stellt sich nun die daraus resultierende Frage, ob angesichts diese Ausgangslage nicht nach einer «unbekannte Zielgruppe findet unbekanntes Produkt» Strategie verlangt wird.
Die operative Umsetzung einer solchen sind z.B. hunderte von online Ads mit unterschiedlichsten Bergtourismus-Produkten, die in Nischen-Zielgruppen platziert werden und sich automatisiert optimieren. Ist die kritische Rentabilitätsgrenze für ein Produkt erreicht, wird dieses buchbar. Dies wird in den meisten Fällen bereits ab der ersten Buchung sein – dem unmittelbaren Charakter der Branche sei dank.
Ist «fake it till you make it» also der Weg im (online) Tourismusmarketing?

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Innovation

Cardio Sequences

Since years I am trying to improve the way we use music while doing cardio. The last few week I extended my proven „minute system“ and tested a new approach: Cardio Sequences.

A Cardio Sequence is alway 6min long and contains several music tracks. Those tracks are mixed into a pattern like „1min + 2min + 1min + 2min“. Depending on the BPM of every track I assigned the Cardio Sequences to a training zone. The result looks like this:

Sequence „Jennifer“: Dance-3min92-1min61-2min63 | Climbing

I already created up to 15 sequences and this allows me to create my cardio playlists very fast as I am not dealing with 2min tracks but mixed 6min blocks. During my indoor cycling classes I was even able to move the sequences around – depending on the class I was teaching.

In the upcoming weeks I will add more sequences and uploading for testing :)

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Innovation myprojects

COMPO® Customer Loyalty Program is live

Different People – Different Content.
Yesterday evening we launched the „COMPO® Loyalty Program Software„. In the last months I had the chance to work with an extraordinary team on both sides to develop a fully customized piece of software.
You can check it out on compo.de. Of corse it is still beta ;) but it works amazing already.

The software – based on the CakePHP Framework – allows COMPO® to create interactive content like product trials, quiz and surveys (Survey Monkey® API) for a specific target group. This makes a lot of sense: COMPO® as large worldwide player in the „garden“ and „home plant“ field has a huge range of products for very different customer.
In other words: They have me as home plant „owner“ and as well the owner of the garden market in Oerlikon.

CompoKundenclubAktionen

The Software as a Service we developed is not only great to deliver the right content to the right people but to create this content within minutes. Using our software there is no need to call the online agency to create a product trial. This can be done in-house within minutes.
I would say COMPO® saves around EUR 12’000 for every promotion they do. That’s great.

To get an overview check out the very, very first demo video below.

Kategorien
Innovation

We are One.

I love simple apps but this on – called „F*ck“ – is probably the most simple one.
This is how the app works:

  • If you are in this F** you all mood just touch the red button and…
  • the app shows you how many others are having the same mood.

That’s it. No wait – one more thing: We are all in the same game.

ResultsMockUp2

Some more expressions

 

Auswahl

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Innovation Meine Geschichte

The „Help Us To Save The World“ Product

The Economic Forum in Davos just started and without judging the event it is a chance to bring the discussion about global issues and corporate social responsibility back to a wider audience through mass media.

Following these discussions during some research work I did for my project „Favorade“ I came up with the idea to create a digital „help to save the planet“ product.

This product is virtual and can be created in seconds on the project website (mockup above).
Product examples:

  • $1 for a water project in Africa
  • Support the WWF with $1 to save the Amazon.

Online shop owners are able to „copy&paste“ the product and sell it within their shop as „additional product“ promoted within the cart. Of course the profit goes to the NGO behind the product. The screenshot below shows the cart of a user. The „Help Us To Save The World“  product is listed like any other product but promoted within the cart. Super simple :)

To do even more the shop owner may decide to pays $1 form his pocket for every „Help Us To Save The World“  product sold.

Untitled-1

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Innovation Meine Geschichte

Got a Message vs. Got a call

Ich verbrachte die Nacht vom Samstag auf den Sonntag an einer Monster-Party mit rund 2’000 Gästen. Wie immer begann ab 03:00 beim Ausgang die verzweifelte Suche im Stil von „Ich bin DRAUSSEN wo bis DUU? HAA? Ich kann dich nicht verstehen?“.

Als das Telefon erfunden wurde, dachte wohl niemand, dass dieses je mitten in einer +100 Dezibel Umgebung genutzt würde. Unsere Ohren sind auch definitiv der falsche Sensor, um bei diesen Bedingungen Nachrichten zu empfangen. Die Augen wären um einiges besser aber lustigerweise ist es elektronisch nicht möglich eine Nachricht aktiv entgegen zu nehmen. Eine Message kommt immer mehr oder weniger still als „Notification“ rein, nie aber „muss“ der Empfänger diese direkt lesen. Bei einem Anruf ist dies aber historisch bedingt in der Regel der Fall.

Diese Trennung mag früher sinnvoll gewesen sein, morgens um drei wünscht sich wohl aber mache eine Dame sie könnte das Smartphone des Lovers so lange klingeln lassen, bis dieser ihre Message gelesen hat.

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Innovation Meine Geschichte

Passwords….

It’s Christmas time :) A great time to visit your parents and: Fixing their PC. The worst thing you can do is asking for a login password. This is the moment when they start to open every drawer to find those famous password post it notes.
For sure we are living in a world with too many passwords and thousands of great apps and tools to manage them – but they would never ever use those tools. Too complicated, not handy etc.

That’s why I though about a „not-super-save-but-easy“ solution based on real paper. The photos below and above are showing a very first prototype.

P1250660