Ok, right there is no „easy“ way to create valuable content for your content marketing strategy. But as for almost all marketing tasks a structure can help a lot.
Below the one I developed based on my experiences, best practices etc.
Overview
The overview part contains important information like date range, target group, language, key message, budget, short and long term goal, tools and links to documents like the brandbook, wordings, SEO tables etc. Sound boring but do never ever skip this step.
Maintopic
Write down the main topic as one sentence like „(We want our followers to use our SaaS to) find the perfect customers„. This is the title of the movie you are shooting.
Subtopics
The subtopics are „chapters“ in your movie. Develop 3 -5 subtopics like „Get Insights“, „Learn how to Analyse“, „Use Testing methods“ etc.
Perspectives
Now you go even deeper into your story with perspectives. List at least four perspectives for every subtopic.
A perspective can be a blogpost title, a Facebook message, a Youtube video title etc.
Here some example: For Insight: „3 free tools to measure the market potential“; For Test: „How to use A/B testing with your next newsletter“.
For every perspective add the format (video, text, info graphic etc.) and the channel (Facebook, Pinterest, blog etc.)
Selection and Timing
The next step is to list the dates you like to fire your content. Please check carefully holidays, weekdays and events like Christmas, eastern etc.
Te date comes next to the „perspective“. Example:
12.12, 16:00 CET: „3 free tools to measure the market potential“
Develop
The very last step is develop the content. Write the text, shot the video, select images etc.
Ah one more thing: Don’t forget to analyze every content to improve your content marketing :)